It is not at all a sales pitch for Vega, Brazier's line of nutritional supplements, it is hardly ever mentioned.
The author credibility: Brazier is a very successful athlete with an impressive number of 1st place finishes, with years of personal experience as an athlete and personal nutritional experimentation.
100 recipes for dressings, crackers, salads, dips, sauces etc.. that don't contain breads, pastas or meat alternatives (ie; soy and wheat).Read this book if
You are starting to explore incorporating more plant based food into your diet.
You are beginning a healthy eating journey and want to educate yourself about nourishing your body (even if you do not want to give up meat and dairy).
You are an athlete or fitness enthusiast who is sick of buying so called health food to support your active lifestyle, only to find that it is full of sugar, wheat, soy, corn, preservatives and other unpronounceable ingredients.
You are a health seeker looking for a broad sweep introduction or refresher on healthy and sustainable eating topics.
You are looking to lose weight in a healthy way and have additional educational and support material such as info on caloric intake, glycemic index, portion size, energy requirements and a custom fitness plan.Don’t expect
Meat or dairy bashing. If you are looking for a reason to remove meat and dairy from your diet, you won't find it here. This is 100% pro plant.
Counselling. As with any exercise routine or any other habit change, drastic lifestyle changes are rarely successful. There are a myriad of factors that influence successful lifestyle change (motivation, time, finances, food availability, family support, personality etc...) A daily meal plan really does not address the primary barriers to eating healthy.
Caloric information for recipes. Brazier’s focus is on nutrient density and Thrive Diet meals may conflict with weightloss strategies based on calorie observance.
Footnotes. While I believe in the value of personal experience, I am always looking for the ‘research’ or position stands. I am used to my nutritional literature accompanied by research studies and on several occasions while reading the Thrive Diet I found myself making notes on items I wanted to look up the research on. Sources of information and or footnotes throughout the book (instead of only at the end) would be great since I am one of those people that will actually go and read the study when quoted.Not the biggest loser While promoted as a diet for weightloss and health, the greatest value I derived form this book was the all natural athletic fuel resources. Although I do recognize the value of whole foods as part of a weighloss program, there is not much discussion of weightlosss and I really wouldn’t recommend this as a stand alone weight loss resource. The American version of the book is more appropriately titled: Thrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life (Da Capo / Lifelong, 2009). Don't be afraid I know that many people may be deterred by the vegan theme of this book. Even the words hemp, flax and sprouts will send some people running, but I really recommend this book to anyone looking to optimize the nourishment of their body, even if they are not looking to embrace a vegan lifestyle, enhance athletics performance, or even make drastic changes to their current diet. As someone who is attempting to eat fresh, local, organic, and preservative free I am always on the lookout for strategies to support my athletic lifestyle. While I am somewhat knowledgeable about pre and post workout nutrition this book serves as a powerful new resource for me that I will return to time and time again. One of the things I found to be unique and of tremendous value is the all-natural recipes for sport drinks, energy bars, energy gels, snacks and smoothies. As well as discussion of how to tweak servings to serve the nutritional needs of various types and lengths of physical activity. While Brazier’s incredible success as a triathlete is a testament to the vegan diet, I am eager to see more stories about vegan bodybuilders, powerlifters, football players, basketball players etc... Know any? The Thrive Diet (Canada) Brendan Brazier Website Vega Website A note about Vega. Vega nutritional supplements won 4 Gold medals in the prestigious Alive awards in 2009 and has an impressive list of ambassadors and a community for support. People wanting to implement the Thrive Diet in full or in part can actually overcome some of the barriers to lifestyle change with a considerable amount of ease by using Vega products. Save time shopping for hard to find ingredients and on food preparation with the ready made formulas. Talkback Questions Are you a vegan power or strength athlete? Do you know one? Have you tried the Thrive Diet? What is your favourite resource for supporting your transition to a vegan lifestyle?